Shruti Ramiah

disPlay

November 2006

Design research

Srishti School of Art, Design and Technology
Bangalore

disPlaY (my bachelors project) was a design research project enquiring into the representation of identity through social network sites (SNS). I looked at the way young people in India negotiate their identity in online social environments. My particular interest was in the way images were used; how they were created as well as consumed.

Along with research methods such as interviews and questionnaires, I developed small projects as commentaries on certain observations I made through the research. ‘Scoop’, an online service explored the voyeuristic-exhibitionist quality of social network sites. ‘Networth’ was a website that commented on the game of popularity by quantifying and visualizing it. These projects served as conversation points and also fed into my final research findings.

Download the research findings summary

‘Scoop’ allowed users to grab and view images from social network sites. Users could pan across images with a magnifying tool. However, the irony is that attempting to move in closer only shows you less as the image grows pixilated. A semi-functional flash prototype of the website was created with the expert help from flash developer, Satish Sangaru.

‘Networth’ calculated your popularity by measuring a few factors such as the number of friends, photos and page views etc. It then created a badge that users could flaunt by posting on their profiles. A demo website was created in Flash.

disPlay
disPlay
disPlay
disPlay
disPlay

CONTACT
hello@shrutiramiah.com