Shruti Ramiah

Every little counts

October 2009

Service design, Video prototyping

Copenhagen, Denmark

Energise is a simple service that helps people adopt a more eco-conscious and energy efficient lifestyle. It aims at addressing changes in behaviour and attitudes. The service is customised for each user and can accommodate both novice and expert users.

With the help of their personal advisor, users tag areas around their home where they can make changes. These tags remind them of little behaviours and habits that they need to change. As they get better, the tags act as positive reinforcement of the progress they have made.

Regular reviews with their Energise advisor help users assess how they are doing and get help where they need it. Through the Energise website, users can track their development and participate in the community of users.

Collaboration with:

Jennifer Kay